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Oliver Proudlock Pops Up In Carnaby St

Oliver Proudlock of ‘Made in Chelsea’ fame has teamed up with his favourite brands to launch ‘Head to Toe’, a pop-up fashion mecca in the heart of Carnaby Street, which quite simply does what it says on the tin – allows customers to create a complete look from head to toe. The casual-wear is from Oliver’s own label, Serge de Nimes, with shoes by Oliver Sweeney, leather accessories from Marlborough World, sunglasses from Finley & Co, and beachwear by Love Brand & Co.

Oliver Proudlock

Serge De Nimes, founded by Oliver in 2011 is a contemporary brand which offers high quality urban t-shirts in a wide range of cool prints and styles. His latest range has introduced vests, sweat-shirts and a super range of uber-cool jewellery, some pieces of which you may well have spotted adorning the designers’ hands during season five of ‘Made in Chelsea’.

British heritage brand Marlborough World manufactures hand-made luxury leather bags and accessories. Their satchels have already proved popular with the likes of Millie Mackintosh, Stooshe, Pixie Lott and Zoe Hardman.

Also in store, Oliver Sweeney are featuring their new collection, an exciting collaboration with Oliver Proudlock. The collection features a range of vibrant chukka boots and high top trainers, drawing inspiration from the most coveted menswear trends. The shoes reflect effortless street style and are a must have this season.

Oliver Proudloc

Finley & Co. produce high quality sunglasses, and are not only working in association with Wimbledon this year, but also have an impressive list of celebrity fans.

Love Brand & Co. are a young company based on the notion of putting ideas together for the greater good, continuing the adage, ‘life is better blended.’ The impressive range of shorts features different prints and colours, and the company also prides itself on a strong charitable basis.

Oliver Proudlock

The Pop-Up shop will run for a month commencing on 24 June until 20 July. During this month the luxury brands are also hosting their own evenings dedicated to their labels. On 4 July, Serge De Nimes launched Serge Sessions, a platform for emerging talent, giving shoppers a chance to see the best from up and coming musicians.

Pop down to Carnaby street and say hello to Oliver, grab yourself a bargain and check out some of the coolest threads and accessories from some of Britain’s hottest emerging designers and brands!

Top to Toe
40 Carnaby Street

Words: Cameron Yorke

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