Knickers, pants or shorts: has you covered, the UK’s leading online underwear retailer, has been selling high-end brands since “Britney Spears and Billy Ray Cyrus were dominating the UK charts.”

Clavin Klein

Whether you call them knickers, pants or shorts, offers 40% – 80% discounts on high-end underwear brands including Diesel, Calvin Klein, Armani, Hugo Boss, Ted Baker and HOM. The men’s online retailer recently added Hanro, Sloggi, and Wolsey to its brand selection, and also introduced new Tommy Hilfiger swimwear and underwear to its customers.

In addition to the latest fashions in men’s underwear, carries a full range of men’s essentials like swimwear, socks, loungewear and accessories made available to a large pool of UK and overseas customers.

Bjorn Borg

Customers can stock up on the best-selling multi-packs of underwear, T-shirts, and socks that include three pairs of Calvin Klein boxer briefs, or three Hugo Boss t-shirts, for £35. executives say that after 14 years, their main commitment is to keep as THE place to go to for premium branded men’s underwear and swimwear.

Tommy Hilfiger

“Simply put, we are the oldest online retailer in our space, offer the best selection of brands and stock more of their full product ranges than anyone else, and put Customer Service right at the heart of everything we do.” offers free UK delivery on online orders over £100, and offers £10 to spend for every £250 you spend.

So the next time you realize you need new underwear, go online and join the men around the world who’s hearts (and groins) have been captured by

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