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Ones To Watch: Craig Green

London based Craig Green completed both his BA and MA at Central Saint Martins, graduating top of his class in February 2010 and received the L’Oreal Professional Creative Award for his stand out collection.

Greens debut collection at London Fashion week was under Fashion East and shown as part of the London Collections: Men SS13 installations. “Being part of London Collections: Men has been a fantastic platform for me to be able to showcase my brand and build my business.” said Green. “Apart from vital sales and press growth, I have also been able to start to build an international profile thanks to my involvement in the event.”

Craig Green AW13 Craig Green AW12

A self-proclaimed DIY enthusiast, Green treated each of the fifteen garments in this collection, comprised of tonal crinkle washed calico, mohair and muslin cheesecloth, as an individual project. Each item highlighted with the application of unusual finishing’s, from raw cut anti fray techniques to punched out button holes and rubber dipped sleeves. The physical potential of each fabric vigorously explored, to create well-constructed clothing, imbued with a robust sense of craftsmanship, and worn in approachability. “I strongly believe in D.I.Y; I love using structure, finishing and materials in new ways. I’m always drawn to utilitarian feeling materials and how they can be used within my work,” described Green. “I sort of fell into fashion and it always goes back to art. I wanted my show to be a performance in some ways.”

Craig Green AW12 Craig Green AW13

As well as working for the likes of Walter Van Beirendonck and Henrik Vibskov, Green has gained commercial merit for his own designs, winning the New Era XC prize in 2010, in celebration of the company’s 90th anniversary, in which he re-interpreted the iconic baseball cap.

In 2011 he was awarded first prize in a competition held by Bally of Switzerland to design an eight style shoe collection, which was stock in each of the flagship shores internationally.

Craig Green SS12 Craig Green SS12

In the summer of 2012, Green worked with Adidas on their All-In project, creating a pair of customised Adidas Featherlite trainers for David Beckham. Green has added to the buzz surrounding him by collaborating with many London based designers, most recently Christopher Shannon, with whom he created a series of headpieces for both SS12 and SS13.

Greens designs have received huge coverage both online and in print. He is currently preparing to show his SS14 collection, based around “chaos, control and illusion”, as part of LC:M.

Words: Joshwa Saint James.

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