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Ones To Watch: Agi And Sam

Yorkshire born Agi studied Fashion Design at Manchester School of Art. He trained at a Soho based tailors, before spending a year with Alexander McQueen working alongside the menswear team. At McQueen, he learned primarily the importance of research, and the extent at which creativity can be explored. He then went on to work for himself briefly before setting up Agi & Sam in early 2010.

Sam, originally from Stratford-Upon-Avon, studied Illustration at University of Lincoln. While producing print for Karl Lagerfeld, J.W. Anderson, Armand Basi and Carolyn Massey, he learnt the theory of production, colour and fabric. Sam also worked at Alexander McQueen; it was here the collaboration with Agi first came to life.

Agi and Sam Agi and Sam

Menswear day at London Fashion Week 2010 saw the London-based label present their garments, which featured a fresh, playful approach to men’s clothing. Agi &Sam delivered a refreshing mix of understated silhouettes and innovative kaleidoscopic prints in their first collection entitled The Native American Colonisation of European States. Inspiration drew on tongue-in-cheek imagery; dissecting pop culture whilst looking back to an idealised notion of the Native American way of life presented in Wild West movies. References were torn apart, manipulated and reassembled to create eye-catching, wearable clothes with a humorous twist.

They enjoy injecting humour into their collections, striving to create unique yet accessible pieces with a strong commercial edge. “With a strong emphasis on entirely bespoke print and humour, we believe that fashion should never been taken too seriously. We also endeavour to sit firmly in the middle of brands that fear creating something different and those which push collections too far,” the designer duo added.

Their most recent collection (AW13), shown as part of LC:M, was a huge success. Upping the ante on their signature print-heavy style, the collection was created with fresh wit. Overlapping layers with waist length bodywarmers placed over longer slim coats, creating a very trim, contemporary outline. Elegant Savile Row silhouettes mutated with lurid blues and yellows; wearable but not losing their innovative touch – defining London’s menswear mix of old and new.

Agi and Sam Agi and Sam

Agi & Sam have recently been taken on by the CFE Venture Program for the next two years, allowing them to have studio funding, PR and legal advice. Alongside this includes mentoring from Paul Smith whom they are meeting each season to discuss the best way of moving the brand forwards. Also, more recently, their menswear has been bought by Liberty for SS13.

Additionally, the British design duo have lent their eccentric style and impeccable design skills to Topman for an exclusive designer collection.

Agi and Sam

Using their trademark digital left-field prints, the design pair have created a series of pieces inspired by sportswear and last year’s epic Olympics. The wallet-friendly wardrobe will bare all the hallmarks of duo’s signature aesthetic with animal prints emblazoned across crisp shirts and shorts, in perfect color combinations for the forth coming season.

Agi and Sam Agi and Sam

Silhouettes combine sharp tailored suits, jersey essentials, and sporty football kits – all finished with Agi & Sam’s signature owl, shell and feather prints – adding a touch of kitsch to the everyday, while keeping an emphasis on humour.

Agi and Sam Agi and Sam

The collection will be on sale from 16 May, retailing from £15, available from and selected larger flagship stores.

Words: Joshwa Saint James

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