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Bold Colours For Spring/Summer 2013



Stealing the spotlight on the men’s spring/summer 2013 catwalks, neon and fluorescent hues became the most utilised colour pallets and combinations of the season, particularly in London. In a reversion back to the bold colours of the 80s and 90s, modern menswear is being adapted and expressed in a more wearable way.

Demonstrating how to bring a bold pallet together, Salvatore Ferragamo was the biggest advocate for neon’s and vibrant colours on the high-fashion stage. Creative director Massimiliano Giornetti chose “a man passionately devoted to beauty, who lives in a metropolis with dynamic radiance” as his starting point for the collection. Ferragamo employed lemon yellow, neon orange and vibrant blue, creating a fresh and summery feel. Teaming bright coloured tailoring with trainers of the same vibrancy, the collection is as sporty in aesthetic as it is in shade.

Salvatore

Salvatore

 In homage to the great British explorer Wilfred Thesiger, E Tautz spring/summer 2013 collection brought together the wardrobe of a well-travelled adventurer with a burst of contemporary colour. A sharply cut fuchsia cape opened the show – the use of pink carried through the show in the form of jackets, shirts, trouser and shorts. Canary yellow and ice-blue was also used in tees and knitwear, but paired with more sober tones of black and grey – moving the vibrant colours in a more subtle direction.

E Tautz

E Tautz

Gucci’s creative director, Frida Giannini, presented a combination of intense colours, simple style and elegantly lined silhouettes. Giannini described her collection as “bold, energetic and sharp”, allowing the Gucci man to “rediscover his Mediterranean side”. Daring colours were showcased through both double and single-breasted smart tailoring, assembled on crisp white shirts; while more casual elements were introduced through the form of chunky knitwear, mesh polo shirts and slightly oversized jackets. From lime green and electric blue to citrus orange and mustard yellow, these were not suits for the fussy. A diverse dose of complementary footwear was provided in the form of Gucci’s signature loafers, offered in an array of colours.

Gucci

Gucci

A more subtle approach to neon’s came from, the usually not-so-subtle, Sibling. At the more extreme end of contemporary fashion, the famed knitwear brand accentuated textures with fluorescent pink tipped lurex trims. Neon pink stripe detail adorned nearly all of Sibling’s offerings – from oversized knitted sweatshirts and baseballs pants to running shorts and bolero jackets – combining knit and sportswear in a highly successful process.

Sibling

Sibling

Returning for the first time in six years, Meadham Kirchhoff re-emerged in an explosion of colour and imagination. Drawing heavy influence from the 1990’s, Ed Meadham and Ben Kirchhoff’s spring/summer show consisted of a mish-mash of pyjama trousers, layers shirts, tie-dyed t-shirts, running shorts and high-top trainers. In an East-meets-West style, Sari shirts in flamingo pinks and electric blues teamed with cable-knit jumpers finished off the collection.

Meadham Kirchhoff

Meadham Kirchhoff

The majority of spring/summer catwalk shows have taught us a lesson in how to dress bold and bright, even in rainy London!

www.ferragamo.com
www.etautz.com
www.gucci.com
www.siblinglondon.com
www.meadhamkirchhoff.com

Words: Joshwa Saint James

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