Fresh Ego Kid
Fresh Ego Kid addresses the relationship between your ego and your fashion style. The urban brand believes in exploring the good side of your ego by wearing clothes that are an expression of your confident self.
Full of attitude and self-belief the new age label has designed a bold and vibrant logo that is printed on many of their tees and sweaters. For a more subtle approach the barcode design is simple yet effective, with a red outline of a heart positioned to the right of the print. To me – this suggests – that once the barcode is scanned your ego will be read as a good, respectable individual!
If snapbacks are more suited to your style, Fresh Ego Kid has delivered a positive message within their striking hat designs. The bold words ‘don’t hate me’ are embroidered across the front of the snapback that boasts either a camouflage or leopard printed peak. The ‘a’ is replaced with their signature red heart that has ‘me’ written inside. The rearrangement of words is a feature that has developed a unique brand identity for Fresh Ego Kid, as ‘just love me’ is another statement that is available adopting the same design technique.
The label provides a strong positive message to the urban, street scene that sometimes can be tarnished as aggressive and arrogant. However, Fresh Ego Kid is simply encouraging a following that believes in pride, peace and a positive outlook on life represented through fashion style.